Use cases/E-commerce & Retail
Industry

From Black Friday surprises to
blast radius before standup.

Shopify (or your storefront), Fivetran, dbt, and Airflow on one graph, so marketing and finance report the same GMV.

Overview

Order, inventory, and margin on one grain.

Peak season turns small pipeline issues into revenue surprises. Marketing and finance report different GMV because attribution lives in spreadsheets and DAG failures go unnoticed until Monday standup.

Company Brain links storefront ingest, fct_orders, and exec dashboards in one graph. Promo math is named. Oversell is an exception with an owner. The agent sees the real order.

This page is for merch, growth, ops, and finance who have to survive the next peak on the same number.

  • Merch and ops promising stock they can actually ship
  • Growth defending promo ROI on certified revenue
  • Finance closing commerce actuals without a channel remap
  • CX that must see the same order the warehouse sees
One GMVMarketing and finance stop bringing two books
< 15 minTo answer what breaks if the 2am sync fails
Pre-peakSchema impact before the next promo window
Company Brain

What Company Brain is, and how it helps E-commerce.

Company Brain is order, inventory, and margin on one grain. SKU, order, and customer share IDs. Promo math is named. The agent sees the real order.

Marketing and finance stop bringing two GMV books. Peak failures surface before standup. CX does not invent a shipment the warehouse cannot see.

  • fct_orders to the board deck on one certified path.
  • ATP, reserve, and oversell with owners in the shift.
  • Promo stacking lives in the graph, not a Friday spreadsheet.
  • Close lands on commerce actuals without a monthly channel remap.
Use cases

Go from peak-week chaos to one retail brain

One number

Marketing and finance stop bringing two books

Attribution lives in the graph, not a seasonal spreadsheet.

  • fct_orders to the board deck on one path.
  • Definition owner named before peak.
  • Same certified ID in ads and finance.
Metrics Try the demo
On-call

See which tiles break when a feed lags

Inventory and ads should not discover fill issues after the window.

  • Blast radius across merchandising and finance.
  • Cited Slack in minutes.
  • Stale fct_orders is an incident with a known blast radius.
Context graph Try the demo
Experiments

Promo ROI on certified revenue

Channel mix experiments stop fighting over which GMV is real. Name the stacking rules.

  • Promo on the line with COGS joined.
  • Gross margin as a view, not a Friday model.
  • Stacking, exclusions, and channel rules in the graph.
Company Brain Meet Company Brain
Ops

On-hand that merch can promise

ATP, reserve, and in-transit sit on the SKU. Oversell is an exception with an owner.

  • ATP named.
  • Reserve visible.
  • Oversell owned in the shift.
Ops Try the demo
Service

The agent sees the real order

Chat sits on Company Brain. No second story in Zendesk.

  • Same order in service and ops.
  • Cited answers.
  • Returns and refunds on the same IDs.
Service Meet Company Brain
Books

Commerce actuals land without a remap

If Finance remaps channels every month, the grain is wrong.

  • No monthly remap.
  • Channel grain named.
  • Close from the same objects merch uses.
Finance Try the demo
How it lands

Store, warehouse, ads. One map.

Your commerce stack

Storefront, ingest, dbt, orchestration

No rip-and-replace. Metadata only.

  • Shopify, warehouse, and Airflow on day one.
  • Name SKU, order, customer.
  • First GMV path certified before the next peak.
Workspace Try the demo
Rules

Name the promo math

Stacking, exclusions, and channel rules live in the graph. The Friday spreadsheet retires.

  • Certified GMV and contribution margin.
  • Promo as policy.
  • Owners on every downstream tile.
Trust Try the demo
Ops

Failures surface before standup

Replay and re-verify with lineage.

  • Oversell, late, and return with owners.
  • Live board. No weekly PDF of leaking margin.
  • Company Brain for the Monday retail review.
On-call Try the demo
Peak

Run peak from the same objects

New channels inherit SKU, order, and customer. Then they may claim GMV.

  • Prove join or do not claim pipeline.
  • CX stays on the real order.
  • Close stays on commerce actuals.
Run Meet Company Brain
Resources

E-commerce resources

The sector playbook plus two articles before the next peak.

Playbooks

Blogs relating to topic

Guide

Company Brain for GMV and peak week

How merch, growth, and finance share one GMV before the next promo window.

Read article → DPDP Act

Shopper data and the DPDP Act

Checkout vs offers, marketplace hops, the 3-year clock, and peak-week blast radius.

Read article →