Peak season turns a late sync into a revenue surprise. Marketing and finance bring two GMV books because attribution lives in a spreadsheet. CX invents an order the warehouse cannot see.
Company Brain puts SKU, order, and customer on one grain. Promo stacking is a named rule.
Fig 1. One graph. Chat, dashboards, and packs pull the same objects.
What retail runs on it
- Certified GMV from fct_orders to the board.
- ATP, reserve, oversell with shift owners.
- Peak blast radius when the 2am feed lags.
- Close without a monthly channel remap.
Name SKU, order, and customer. Then add the next channel. Not the other way around.
Continue on the E-commerce use cases page, or try the live demo.