Draft → reviewed → certified
Owners, grain rules, and full lineage on the metric. Version history when a filter changes.
Embedded Analytics
Certified metrics where people already work
One MRR definition in Looker, the board deck, and your product. Every number traceable to the Context Layer.
Certified layer
Define once. Trust in every tool people already open.
MRR, NRR, and activation as first-class objects. Not orphaned SQL in twelve BI folders.
Same ID in every explore
Looker, Tableau, and notebooks resolve to one certified metric. Rogue SQL gets flagged.
Where it lands
Finance and product aligned by default
Each tile traces explore-to-warehouse. PMs and finance ask “why did activation drop?” and get citations, not a SQL ticket.
Looker
Tableau
Notebooks
Board decks
Product apps
Same number, three rooms
One certified MRR. Three places it has to match.
The Context Layer is the source. Embedded Analytics is how it shows up where people already work.
“The Looker explore and the board slide finally show the same MRR.”
Looker · certified ID · lineage per tile
“Why did activation drop?” — cited answer, no SQL queue.
Self-serve · Context Layer · guardrails
Customer portal and internal ops app, same KPI, your governance.
Embed · REST API · webhooks on model change
Embed anywhere
API-first for portals and apps
Expose certified KPIs to customer-facing analytics and internal tools. Consumers get consistent numbers. You keep governance, lineage, and the webhook when an upstream model changes.
