Growth, product, and finance still fight over when a trial starts. Attribution that changes every QBR is a story, not a model. The Sunday scramble before leadership is a symptom.
Company Brain puts MQL, SQL, and opportunity on shared definitions. Channel spend lands on pipeline. Agents brief from certified metrics.
Fig 1. One graph. Chat, dashboards, and packs pull the same objects.
What Marketing runs on it
- Funnel stages that mean the same thing on Monday.
- A named, versioned attribution rule.
- Person and account IDs before the next tool.
- Handoff to Sales as a contract on a shared object.
- A kill list for channels that cannot join to pipeline.
If the join is a hope, attribution is a story. Lock identity first.
The QBR becomes a cut of objects the team already used on Tuesday. That is the point.
Continue on the Marketing use cases page, or try the live demo.